Exit fashion stores had a clear objective in mind – to attract a confident male shopper that leads an urban lifestyle. The new look communicates the brands that Exit holds and translating it into a contemporary urban idion, with a flair and style. We worked together with architects Maria and Daniel Scerri (M+D) to develop a look that was consistent in visual and environmental architecture. The flowing curves and the contrasting angles of the store’s features were translated typographically to produce a mark that is unique and attractive. The new store and identity generated significant press attention as well as positive comment among shoppers.